| Asking Price |
$30,000 | Inventory |
|
|---|---|---|---|
| Gross Income |
Not Disclosed | Real Estate |
|
| Cash Flow |
Not Disclosed | Year Established | 2005 |
| FF&E |
$200,000* | Employees | varies |
* included in the asking price
** not included in the asking price
This business is currently operating as a Haagan Dazs franchise offering premium ice cream products with national brand recognition. The franchise brand name is a strong draw to customers in a good economic period but this was a startup in stressed economic times. The seller is offering to transfer all franchise and lease rights for this established location including the almost new equipment and major leasehold improvements at a small percentage of their cost if the buyer wants that. As an option, a buyer interested in the equipment and the facility may rather consider offering a different non franchise brand of ice cream to take advantage of using the existing equipment, and then add an offering of sandwiches or other products. (The existing franchise company does not allow other branded products as an addition.)
Facilities: All the almost new equipment required to operate a complete ice cream store as well as a superior design and well executed wood faced storefront with no noticeable wear is included. The right to lease this site in a large indoor mall complex with high visibility within a food court is included. If the franchise were not acquired the signage would need to be changed.
Competition: Many competitors offer the "same old" product. This business offers a unique high quality product with major national brand recognition that separates it from the many competitors. However, a lower cost product could do well in this location and a buyer may then wish to differentiate by addition other product offerings.
Growth/Expansion: Due to out-of-state absentee ownership (often out-of-country), management has been by young people who seldom see the owner and who have no buy-in to maintain or grow sales. An on site or frequently visiting owner would easily increase sales which would be normal with an on site owner/operator who will pay attention to sales. Also, after these locations are mastered, other franchises could be available from this franchisee.
Support/Training: The seller is very motivated to sell quickly so is open to considering many options including site management while training. If the buyer wants to acquire the franchise rights then extensive training is offered by the franchise company. This business is priced far below its asset value so does not include extensive training.
Reason Selling: Divesting multiple locations to free time for a new international business.

Brad Field
508-733-7979
Business World
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